VII Capital Funds LinkedIn

Is your small business getting the most out of LinkedIn? Learn how to use the business networking site to boost your profile and get more customers.

If you are not using LinkedIn to get referrals for new clients, you are not getting the most out of the business networking platform. 

Yes, like other social sites, it is a way for you to get your business noticed. But you can use LinkedIn for so much more.

When people visit your LinkedIn profile, they should see everything they need to know about your business. 

But, how do they visit your profile if they don’t know about it? Or, if they do know about it, how can you make them stick around? 

Here are some things you can do to improve your LinkedIn profile and get more referrals for new clients.

Create a Profile Background

If you really want your profile to get noticed, you need to make sure it stands out. 

To do this, your profile should have a background header, or headline, that is going to catch the attention of those who are looking for your services. 

A headline will tell people who you are, what you do, and show that you are an authority in your industry.

Get a New Headshot

It is always a good idea to have a photo with your profile, but it shouldn’t be one that was taken with friends, a romantic partner, or scanned from your high school yearbook. It is best to have a professional headshot. 

Yes, you will likely have to pay a photographer for this, but it is going to be well worth it in the long run. 

If you are not able to have professional photographs taken, ask a friend or family member to take some photos of you that have a professional appearance.

Write a Profile Summary

In addition to having a headline, you will also need a profile summary, and the first line should be just like a headline to grab the attention of clients. 

The summary should begin with an engaging statement or question, something that is going to make people think. 

Your summary should be written in conversational form, so it sounds like you’re having a chat with your readers not lecturing them. 

This is also a good place for your resume summary.

 Build a Strong Online Presence

You will need to create a strong online identity, and there are various ways that you can do this. First, have a personal profile for each professional in your business. 

You will also need to have a company page with general information, and you can even create “showcase” pages for specializations. 

Use search engine optimization techniques (SEO) to create content that is going to be found in searches, and that people are going to be interested in.

Reach Out to Current Clients

Now it is time to start connecting with clients. Invite them to join you on LinkedIn if they aren’t already connected. 

If you feel comfortable enough to ask, see if any of your clients will write testimonials that you can use on your LinkedIn profile. 

You can also use the testimonials for your website or other marketing materials. 

Once you have reconnected with your recent clients, it’s time to reach out to prospective clients to attract new business.

Connect with Potential Clients

As you connect with potential clients, it’s important to build a strong relationship beyond LinkedIn. 

Whenever possible, it is a good idea to meet these people in person, so you can really get to know who they are, their needs, and how your business can help. 

Build a relationship offline and continue to send out emails and other notifications to keep your company fresh in their minds.

VII Capital Funds only allows Past Borrowers who have been aided by our process to connect on LinkedIn due to security measures. 

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